Mexican TikTok influencer Esmeralda Ferrer Garibay built a following on luxury, fashion, and the aesthetics of narco-culture. But the influencer's glamorous online persona ended violently when she and her family were executed in what investigators describe as a cartel-style killing.
Ferrer Garibay, her 36-year-old husband Roberto Carlos Gil Licea, and their children Gael, 13, and Regina, 7, were found dead in Guadalajara on 22 August 2025. Their bodies were discovered wrapped in plastic inside an abandoned grey Ford Ranger pickup truck. Authorities are now investigating whether her husband was the intended target of the attack.
