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The Independent UK
The Independent UK
Technology
Alex Croft

TikTok and Instagram usage leading to brain rot, says American Psychological Association

Excessive usage of TikTok and Instagram Reels is damaging cognitive performance, the American Psychological Association has said in a recent study.

Data from 98,299 participants across 71 studies found that the more short-form content a person watches, the poorer cognitive performances they had in terms of attention and inhibitory control - meaning the more complex they found it to focus.

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