On Sunday, Golfweek’s Eamon Lynch reported that Tiger Woods and Rory McIlroy had worked together to launch a technology-driven competition series for the top stars on the PGA Tour, and just two days later, the pair have been announced as founders of a new company, TMRW Sports.
Woods, McIlroy and Mike McCarley announced the new company – pronounced “tomorrow sports” – will focus on “building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.”
“I am excited to work with TMRW Sports in bringing people more access to sports,” said Woods via a release. “So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
