SINGAPORE, May 25, 2026 /PRNewswire/ -- Kantar has unveiled the winners of its 2026 Advertising Effectiveness Awards APAC, recognising the region's most impactful advertising campaigns based on consumer response and expert creative evaluation. This year's winners demonstrate how brands are cutting through an increasingly fragmented media landscape by creating immersive experiences, tapping into authentic cultural truths and reimagining everyday moments in unexpected ways.
Leading the Digital category is Tiger Singapore's 'Our Roar, Our Way', a powerful celebration of Singapore's SG60 milestone that captured national pride through a contemporary and distinctly local lens. Prada Australia's 'Hero PDX Lip Balm Gifting' and Penfolds Australia's 'Once Tasted, Never Forgotten' take second and third place, respectively.
In the TV category, Volkswagen Australia claimed the top spot with "The all-new Tayron - Why the long car?", an inventive campaign that elevated a product showcase beyond the standard auto tropes using transmedia innovation with their living print ad. KitKat India's "Break par sirf KitKat Break!" and Cadbury Chocobakes Cakes India's "Chocobakes Santa Film" round up the TV top three.
