Selling out a venue such as London’s O2 Arena used to be considered a high point of an artist’s career. Now, selling out just one night there might seem a bit underwhelming. Raye and Olivia Dean will play six nights apiece at the 20,000-capacity hall this year; Dave is playing four, Ariana Grande is playing a whopping 10. Harry Styles, never one to be outdone, last month announced a staggering 30 dates at New York’s Madison Square Garden, with more than 11 million people applying for presale access, as well as a record-breaking 12 nights at Wembley stadium: the most on a single leg of a tour. Taylor Swift managed a mere eight.
Swift’s Eras tour, which made more than $2bn (£1.6bn), doesn’t seem a complete outlier any more: Coldplay’s Music of the Spheres tour has lasted four years and made $1.5bn, and the Weeknd’s After Hours Til Dawn tour is also four years deep and has crossed the $1bn mark. It’s even de rigueur for world leaders to get involved in the fight for tickets, with the Mexican president, Claudia Sheinbaum, asking the South Korean president, Lee Jae Myung, to help book more BTS shows in her country, just as the then Canadian prime minister, Justin Trudeau, publicly asked Swift to come to Canada. Meanwhile, the Singaporean government paid for Swift’s six shows in the country to be a south-east Asia exclusive.
