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Benzinga
Benzinga
Business
Chris Katje

Ticketmaster Unveils New NFT Capabilities: Will It Catch On With NFL And NBA Fans?

Ticketmaster hopes to disrupt the live-events industry by incorporating collectible NFTs (non-fungible tokens) and blockchain technology into its services.

What Happened: The West Hollywood, California-based company announced the launch of new capabilities to issue digital collectible NFTs to fans before, during or after events. The announcement follows Ticketmaster’s entry into NFTs over the past two years that now appears to be ramping up.

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