Good morning. The slogan “black is beautiful” rang out from civil rights marches in the US and UK during the 1960s and echoed through liberation struggles across the global south. It became a rallying cry against racist beauty standards that had long cast Black skin, facial features and hair as undesirable.
These movements urged pride in what had been denigrated for centuries, and their message was not limited to people of African or Caribbean heritage. Calls to embrace natural beauty resonated across Asia and much of the global south, directly challenging the colonial belief that lighter skin conferred greater worth.
