While moving house, I landed on a fun game to speed up the clearout: how old is that very old thing? There was a lamp from an ex. At the back of the fridge, an open tube of tomato puree from 2019. And then there was the “white” towel, bought by my mother in around 1986.
Kristoffer Juhl, co-founder of Danish homeware brand Tekla, knows all about this. Growing up, he says, “you just bought the towels your mother told you to buy – or even the towels your mother gave you”. And that was for most of your adult life. If you were lucky, it was the White Company; for me, it was John Lewis. These towels followed you from university, to your first houseshare, to your last breakup. “There was simply nowhere that specialised in nice towels that you’d want people to see,” he says.
