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Evening Standard
Evening Standard
Business
Haifa Barbari

Three simple ways brands can get ahead with Web3 in 2023

metaverse NIke

This will be the year that brands start to get serious about integrating Web3 (aka blockchains and cryptocurrencies) into the mass marketing ecosystem; mark my words.

In 2023 there are three things that will change the brand experience landscape: marketing spend, hiring and metaverse brand open source standards (which I’ll explain later).

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