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Evening Standard
Evening Standard
Vicky Jessop

Three series in 12 months: are we in danger of getting Traitors fatigue?

Traitors Diane Faithfuls Seer

In 2020, ITV aired the first season of Love Island’s winter season. It was – in their minds – a win-win: now, viewers could enjoy a double dose of the villa all year around. Everybody’s type on paper.

Only, it didn’t quite work out that way. Fast forward six years, and where is Love Island now? It’s certainly slogging on, but the glamour has long since faded. In 2023, it pulled in season-low viewing figures of 1.4m. Winter Love Island has been replaced by Love Island All Stars.

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