Three-quarters of London tech firms have missed a sales forecast in the last two years, new data shows, as a trifecta of inflation, economic uncertainty and depressed consumer demand raised the barriers to growth in the sector.
More than two in five tech businesses said they had froze hiring as a result of missing forecasts, according to a survey commissioned by revenue intelligence business Gong, while one in three said they had let people go and a similar number had stopped company perks.
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