Nearly three-quarters (73%) of UK adults would give up their 9-5 life tomorrow – to be a cowboy or cowgirl in America.
The current cost-of-living crisis in the UK has left half of the 2,000 adults polled more likely to dream of leaving the country for a simpler, homestead life – with 29% saying they would happily swap their lives in Britain for life on a ranch.
It also emerged 30% are so enamoured with the idea of cowboy life, they want to go on a ranching holiday – while 50% enjoy watching western movies and TV shows.