Three quarters of Brits fail to meet the recommended fruit and veg intake, new research has found. A study commissioned by recipe box company Gousto has revealed 75 per cent of people do not have their five-a-day, with 36 per cent stating the main reason is because fruit and vegetables are too expensive to buy amid the current cost of living crisis.
This is closely followed by 33 per cent of people who admit they do not know enough ways to get their recommended daily intake. The research also found that almost half (48 per cent) of the 2,010 people surveyed said they hadn’t eaten their five-a-day in the past month, with almost a quarter (22 per cent) saying the same for the past year.
It seems that Brits are in the dark about the guidelines too, with four in five (81 per cent) unaware of what quantity constitutes a portion. The study went on to reveal that there are a huge number of misconceptions about what counts as your five-a-day – with the following being the most common:
