People in the UK tell 34 lies each week, on average, according to a new study.
A poll of 2,000 adults found of those who admit to lying, 42% consider themselves to be convincing fibbers. Although a further 43% admit they struggle to tell believable mistruths.
The biggest reasons for lying include not wanting to offend others by revealing what they really think, to keep people onside and to avoid a telling off or a row.
