Amazon Prime Day has been confirmed to take place on July 11 and July 12, and experts are setting out to help shoppers get more for their money this year. With it being reported that Prime members saved over £1.3 billion last year, more than any previous event, shoppers are beginning to prep for 2023’s sale but could they be doing more to secure even bigger bargains?
One of Europe’s leading price comparison sites, idealo.co.uk, has teamed up with Britain’s Coupon Kid Jordon Cox to reveal the biggest mistakes that are made on Prime Day and how to avoid them in order to save more money, after 78% of Brits surveyed by idealo felt they could have made better purchase decisions at last year’s event.
Katy Phillips, senior brand, and communications manager at idealo said: “Amazon Prime Day is undoubtedly a great time to snap-up a deal, but shoppers do have to be a little bit savvy to make the most of their money. Its easy to get caught up in the hype and feel pressure into making rash decisions when buying the could end up costing you more in the long-run. So, we’re urging people to take their time and keep these three common mistakes in mind before committing to a purchase at this years’ event.”
1. Buying something just because its discounted
An obvious rule that is often forgotten about is only buying something you actually need. Over half (56%) of those polled by idealo admitted that they ended up with a product they didn’t want after Prime Day last year.
Jordon Cox says, “Just because things are on sale, doesn’t mean you need to buy it! Keep a strict list if there are things you need. Nearly everything on the website will be marked as a ‘prime day deal’ regardless of whether the price has changed.”
2. Not doing your research
72% of Brits say they never price compare when shopping sale events but experts are urging everyone to spend more researching products before making a purchase.
Jordon explains, “Before you buy anything on Prime Day, make sure you compare prices elsewhere. Look on price comparison websites to see if it’s cheaper elsewhere and utilise price alerts where possible. These will send you notifications each time a product reaches its lowest price.”
3. Not recognising scams
Each year a new scam will arrive just in time for Prime Day, ready to catch shoppers out. Last year, hoax emails from the Amazon ‘Support Team’ were a new tactic used by criminals to steal people’s personal information and 52%
Jordon adds, “If you see any emails or offers boasting £50 free to spend on prime day - they won’t be real. Make sure you’re on the real Amazon website also, as there may be links that take you to a site that looks similar to Amazon but isn’t the real thing.”
