Amazon Prime Day has been confirmed to take place on July 11 and July 12, and experts are setting out to help shoppers get more for their money this year. With it being reported that Prime members saved over £1.3 billion last year, more than any previous event, shoppers are beginning to prep for 2023’s sale but could they be doing more to secure even bigger bargains?
One of Europe’s leading price comparison sites, idealo.co.uk, has teamed up with Britain’s Coupon Kid Jordon Cox to reveal the biggest mistakes that are made on Prime Day and how to avoid them in order to save more money, after 78% of Brits surveyed by idealo felt they could have made better purchase decisions at last year’s event.
Katy Phillips, senior brand, and communications manager at idealo said: “Amazon Prime Day is undoubtedly a great time to snap-up a deal, but shoppers do have to be a little bit savvy to make the most of their money. Its easy to get caught up in the hype and feel pressure into making rash decisions when buying the could end up costing you more in the long-run. So, we’re urging people to take their time and keep these three common mistakes in mind before committing to a purchase at this years’ event.”
