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Fortune

Chris Morris

Threads traffic continues to spiral, now down 82% just a month after launch

Threads Mark Zuckerberg Meta Sensor Tower Twitter Inc.

(Credit: KENZO TRIBOUILLARD/AFP via Getty Images)

Threads is seemingly coming unwound.

The latest data reports from Sensor Tower show the daily active user count for the Twitter-like social media channel have dropped 82% since its breakthrough launch on July 5, CNN reports, citing data from Sensor Tower. The numbers are as of July 31.

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