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Axios
Axios
Technology

Threads launch gives Mark Zuckerberg a little taste of redemption

Twitter Inc. Mark Zuckerberg Threads Elon Musk Meta Instagram

For the first time in years, Meta CEO Mark Zuckerberg is riding a wave of good press for going after a competitor.

Why it matters: The perfectly timed launch of Meta's Twitter copycat app, Threads, is being celebrated as a win by many users who have grown tired of the drama surrounding Twitter under its new owner Elon Musk or who dislike changes Musk has made.

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