Threads is less than 24 hours old, yet the new micro-blogging app has amassed over 30 million followers. But is it the ultimate Twitter alternative, or just another online fad? I’ve spent enough time on all sorts of social media platforms — successful and not — to predict Threads has some staying power, largely thanks to the app’s definitive Instagram integration.
That said, we plan to pay close attention to all the news about Threads’s first full day of availability. The more we explore the app, the more we’re discovering its uses and quirks, among other initial impressions. We’re also interested to see reception from both existing Twitter users and those Instagram users who maybe haven’t embraced a short-form broadcast platform before.
