Meta has launched its new app Threads today (July 6) and it has already reached more than 10 million users.
The Facebook and Instagram owner launched the app in the UK at midnight on Thursday. The app is linked to Instagram and appears to be a direct competitor to Twitter which has been receiving waves of backlash over its new user policies - the most recent being a limit on how many tweets a user could view a day.
After just being live for a few hours, the new social media app garnered 10 million sign-ups, according to Meta boss Mark Zuckerberg. He said earlier: “I think there should be a public conversations app with 1 billion+ people on it.