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Fortune

Chris Morris

Threads has reportedly lost half of its active users in just a week as Zuckerberg claims ‘10s of millions now come back daily’

Threads Mark Zuckerberg SimilarWeb Twitter Inc.

Mark Zuckerberg (Credit: Kevin Dietsch/Getty Images)

Threads has been massively successful when it comes to signing up new users in its short history, but whether it’s retaining those users is up for debate.

A study from data-tracking site SimilarWeb finds that the number of daily active users has dropped from 49 million to 23.6 million in a week, meaning people who rushed to sign up aren’t coming back regularly.

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