Meta has an unprecedented and unexpected opportunity to turn its new ad-free Twitter-like service Threads into the “purest form” of social media. The cost of doing so, however, is steep: Operating the app as a loss leader alongside the company’s other social media brands including Facebook and Instagram.
The advice to Meta CEO Mark Zuckerberg is from Eric Wittman, president of VSCO, a social media app that gained brief popularity in 2019. He adds: “Don't see this as an opportunity to generate direct revenue. See it as an opportunity to generate goodwill, with the billions of people on the planet.”
