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The Guardian - US
The Guardian - US
Technology
Abené Clayton

Threads app usage plummets despite initial promise as refuge from Twitter

It appears the initial thrill of the app has steadily waned.
It appears the initial thrill of the app has steadily waned. Photograph: Dado Ruvić/Reuters

The daily usage of Threads, Meta’s answer to Twitter, continues to slump after a strong start in its first weeks of existence.

Engagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, according to Similarweb, a digital intelligence platform.

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