Some viral products are undoubtedly overrated. I often see the word 'viral' associated with a product, and it almost puts me off. But sometimes the masses get it right. Butter yellow. Taylor Swift. Late-summer dinner parties. And, improbably, Target’s Casaluna bedding.
I’ve been hearing rumblings for months – on social media and from self-proclaimed bedding snobs in my life – about a budget line at Target that supposedly rivals the top luxury bedding names. Casaluna, they say, has everything: cooling pillow inserts, silk sleep masks, and notably: the cult-favorite Heavyweight Linen Comforter & Sham Set. They claim it's one of the best places to buy bedding – just as good as the brands that charge quadruple. Naturally, I had to see for myself.
