This year’s election campaign marked a turning point in Australian politics. TikTok has emerged not just as another tool, but as a main battleground.
Although it played a part in the 2022 election, this was the first time the two major parties and the Greens embraced short-form video as a serious campaign strategy.
These videos may seem silly or nonsensical, but for many Gen Z voters, they may have been the only political messages they encountered in the entire five-week campaign. Given the dominance of Gen Z and Millennial voters, social media videos are increasingly important.
