In 2015, Royal Enfield went through a Nineties-style movie makeover, making a grand entrance into the US market with their “Rocker Red”, too-cool-for-school Continental GT. This retro cafe racer was just the beginning of a series of aggressive campaigns to reach every make and model of modern hipster that swings a leg over a motorbike, be it on-road and off.
I should know; I was one of those wannabes who gripped onto the handlebars of the British-turned-Indian heritage brand and haven’t let go.
And I’m not the only one, as Royal Enfield recently reported record-breaking global sales, surpassing one million motorcycles sold in the last financial year, with substantial growth in the USA and export markets. But the company isn't slowing down, so the brand is continuing to tackle the broadly ranged creative types across 12 countries with another big and bold Cine-Verse-inspired competition.
