
A 4K smart TV for free? There must be catch, right? Ilya Pozin's Pluto TV streaming company already provides free content supported by ads, but now Pozin's promising to make the hardware free too – and not just a bog-standard set. Telly will provide video calling, games, fitness programmes and more.
But indeed there is a catch. A Telly TV won't cost you a cent, but it will show you ads and take your data in return. The device has a second screen to beam advertising to you alongside other widgets. All day, every day (see our pick of the best TVs for a more traditional option).