How does the oldest legal distillery in Scotland show it's still relevant in the year 2024? And how does it demonstrate that its ultra rare 50-year-old whisky is worth the €40,000-per-bottle price tag? By putting AI art on its packaging design, apparently.
From Xbox to Marvel, we've seen plenty of examples in recent months of brands getting caught out and lambasted for using dodgy AI artwork. But Glenlivet is (so far) a rare example of a luxury name actually highlighting the use of AI as if it were a selling point that adds value to its product (see our pick of the best AI image generators if you want to make your own).
