ANY Mobility, a new startup backed by designers and engineers from companies like Pininfarina, Ferrari, Aprilia, and Vespa, has just unveiled the LUV1 at Milan Design Week. And instead of building another sporty electric motorcycle, the company decided to create something that sits somewhere between a scooter, cargo bike, commuter motorcycle, and tiny urban car.
That’s why ANY calls it a “Life Utility Vehicle,” or LUV.
The entire concept revolves around replacing the short daily trips people still default to cars for. Grocery runs. School pickups. Carrying gear across the city. Instead of going for crazy acceleration numbers or aggressive styling, the LUV1 focuses on practicality in a package that’s still compact enough to slice through traffic and park almost anywhere.