DAB Motors is a company that has never really played by the usual rules. The French outfit came up through the custom scene, building small-batch electric machines that felt closer to design objects than mass-produced bikes. Everything is hand-finished, deliberately limited, and shaped by collaborations that usually sit outside the motorcycle world. Think fashion, architecture, and industrial design. That approach alone makes it stand out in an industry that still leans heavily on heritage and scale.
Then you’ve got Brabus on the other side of this partnership. If you’ve spent any time around cars, you already know the name. For decades, Brabus has taken already expensive German metal and pushed it further. More power, more presence, more attitude. It built its reputation on turning subtle luxury into something loud enough to command attention, whether you like it or not. Heck, it even teamed up with KTM to make the already absured 1390 Super Duke even crazier.
Put those two together and this was never going to be a subtle project.
