Hollie Fallick looks over Brading on the Isle of Wight, at a patchwork of fields bordered by ancient oaks, which stretches to the Solent. “We still have to pinch ourselves every day,” says the 30-year-old, as she surveys the 50 hectares (125 acres) she farms with her best friend, Francesca Cooper, 34.
The friends – who have five young children between them, were both vegan for a period, and are lifelong environmental activists – are not typical livestock farmers. And they don’t practise typical farming: instead they are part of a growing global movement practising regenerative agriculture – or regen ag for short.