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Fortune
Fortune
Nick Lichtenberg

‘This was never the plan’: How Bomani Jones scored a hit HBO show and stayed at ESPN 20 years after flunking out of graduate school

Portrait of Bomani Jones on gray background. (Credit: Courtesy of Bomani Jones)

Bomani Jones is on a hot streak. His podcast, “The Right Time,” took off during the pandemic. His new HBO sports talk show “Game Theory," just got renewed for a second season. And he’s thrilled, telling Fortune it’s a “great time to be in this business.” But it didn’t all just happen overnight—the 42-year old Jones, who got a masters in economics before starting to work in sports media, has been preparing for this moment for decades, and it took plenty of failure to get here. 

Jones is now at the helm of a prestige cable show, but his skill set was honed over years in local and satellite radio stations, often on the brink of cancellation. And he goes out of his way to talk about his career lows, and how they help him keep his work in perspective. “I am, you know, a fairly cocksure individual, but there is a humility that's present,” Jones told Fortune. 

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