When it comes to the biggest names in TVs, the brands you probably think of first are Samsung, Sony and LG, but there’s another name you don’t think of as often — Walmart’s Onn. — that could disrupt the regular hierarchy.
According to the latest TV sales report from Counterpoint Research, Walmart’s two brands, Onn. and Vizio, were responsible for roughly 5% of the global TV sales in November 2025 — up 2% from 2024 — and Walmart is “emerging as Samsung's strongest competitor in North America.”
