I’m not normally one to fall for the influence of Tiktok. From beauty hacks to wacky new makeup techniques, I love looking at all the trends, but it’s not often that I feel to need to try them out. That was until Belif kept popping up on my feed.
The Korean-born brand launched in 2010, and their skincare collection, which includes everything from face masks to eye creams, has gradually been gaining a very loyal fan base around the globe. It’s finally launched here in the UK, and I was keen to see what all the fuss was about. The range is based on a combination of traditional herbal remedies and modern science, and is free from nasties, including parabens and sulfates. Most of the Belif products get rave reviews, but it was the True Cream Aqua Bomb that seemed to get the most love from influencers online, with many of them using it to create the coveted glass skin trend.
