Everyone knows Apollo is just awesomely cool, right? Not the Greek god, even though he is the god of archery, but NASA's moon landing missions of the late 1960s and early 1970s. It's so cool that one British watch-making company has decided that the ultimate way to show your love for all things Apollo is to strap a DSKY-lookalike computer to your wrist. But it's also decided that the best way to market this is to use fashion-man pose shots.
I have a confession to make and it's one that I'd best get right out of the way now. I am obsessed with Apollo. I was born half a year after the first Moon landing and my formative years as a child were spent recreating every mission, rocket, and near-disaster with cardboard tubs and plastic bricks. It's a passion that's not dulled one iota, in all the years that have since passed.
