Nestled beneath Lupetto, a chic wood-fired Italian steakhouse in NoMad, New York, sits Sotto – a sophisticated below-ground Negroni bar in Manhattan’s Flatiron District. Beyond the rich scent of woody vermouth and burnt orange, Sotto’s distinct ambiance is crafted by low-lit, pink- and golden-hued vignettes strategically placed to lure guests to return for more.
Despite the bustling activity above ground, Sotto’s subterranean nature transforms the experience into one of immersion. Co-partners Danu Kennedy and Jeremy Levitt of Parts and Labor Design, who created the interiors, say, ‘The moment you enter, you forget what time it is, let alone what number Negroni you’re on. It’s a very transportive space, which encourages guests to inhabit the current moment and focus on what’s right in front of them.’
