At the Piazza del Duomo in Milan, people got to discover an Indian streetwear brand, and a city named Chennai. “It felt good to tell them about my city. A lot of people there had never heard of it. Now they do,” says Akhilesh Ashok, who launched his label House of Sause, with a fashion show in Milan last week, followed by pop ups in Paris, Amsterdam and London.
“There is a lot of curiosity about the label even on social media. A number of people have been asking me if it’s a ketchup brand or a new restaurant,” he says over a call from London, where he is just finishing up an event for House of Sause. Choosing to introduce his collection in Europe, is his way of introducing India to the world. The official India launch will happen later in September.
