Now I'm as big a fan of an obscurely-named paint color as the next person, but sometimes it's just helpful to know what you're getting by what's written on the can. And I think Benjamin Moore's Simply White might be one of the best, and simplest, examples of that.
As you might expect, it's one of Benjamin Moore's most popular paint colors, listed as a best-seller on the site — white paints often are — and by looking at it in real spaces, you can get a picture of why.
