For years, Rieju has occupied a pretty specific corner of the motorcycle world. Mention the Spanish brand and most riders will think of lightweight enduro bikes, trail machines, and the sort of motorcycles that spend more time kicking up dirt than sitting in city traffic.
That’s why the company’s latest machine is interesting, because it signals a shift that’s happening across the industry. Rieju isn’t launching another dirt bike. It’s launching an adventure scooter.