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Creative Bloq
Creative Bloq
Technology
Joe Foley

This shocking new advert looks like a trailer for a horror movie, but it has a deeper message

Peta advert.

We see people caged, restrained and immobilised under harsh spotlights. They're subjected to sensory deprivation, gassed; showered with chemicals, injected with viruses and put under the knife.

But the disturbing video below isn't a trailer for a new Saw movie. It's the boldest and most challenging advert yet from the animal rights organisation PETA (also see our roundup of World Cup 2026 adverts).

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