We see people caged, restrained and immobilised under harsh spotlights. They're subjected to sensory deprivation, gassed; showered with chemicals, injected with viruses and put under the knife.
But the disturbing video below isn't a trailer for a new Saw movie. It's the boldest and most challenging advert yet from the animal rights organisation PETA (also see our roundup of World Cup 2026 adverts).