Mobile World Congress 2026, the annual Barcelona trade show where the phone industry gathers to unveil its biggest ideas, has a habit of producing one announcement per year that makes everyone else's look incremental by comparison. This year, that announcement is from a company most people in the UK would struggle to name.
Chinese brand Honor holds around 3% of the European smartphone market. In a category dominated by Apple and Samsung, it is, for most consumers here, somewhere between an unfamiliar name and an invisible one.
