Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
World
Edward Helmore in New York

‘This presidency is a brand-franchise’: Trump has taken the commercialization of politics to a new level

an illustration of trump a bible and a phone
This week the Trump Organization entered the mobile phone business with a Trump-branded service that will include a ‘sleek gold’ phone, which costs $499. Composite: The Guardian/Getty Images/Trump Mobile/Trump Watches/Ebay

“I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

Those were Donald Trump’s words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his reelection campaign began, Trump is estimated to have more than doubled his net worth to $5.4bn.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.