In 2022, Apple sold 8 of the 10 best-selling smartphones, yet despite this huge lead, Apple may start to fall behind due to its unwillingness to adopt AI. A great chip can only get you so far if your competition is all doing things you just can’t.
According to a new report from Digitimes Asia, AI development will be one of the biggest factors consumers consider when purchasing a new smartphone, and they make a pretty good argument. They cite a report that states US consumers are delaying their upgrade cycle “massively”, partially because hardware upgrades are minimal enough to not justify the cost.
