I'll admit it—I hate wearing mascara. I have ridiculously itchy and watery eyes that always leave my makeup smudged and unruly, so I regularly forgo mascara to avoid the faff. But there are a few trusty formulas of the best mascara that I've found I can rely on for serious results and reliable day-long wear, and VIEVE's new Icon Mascara has just earned its place on that list.
The brand's original Modern Mascara was one of the first that convinced me that mascara could work for me, so it's safe to say I was a little excited when news of a new formula dropped. Not only does the Icon Mascara promise to increase lash volume by up to 356%, stay smudge-proof for up to 24h, and increase lash length by up to 28%, but it also claims to catch every single lash, build effortlessly, and remove easily without relentless scrubbing.
