Shoppers are swooning over a £49 H&M dress worn by Rochelle Humes on This Morning.
Pairing the chic outfit with some white heeled boots, she posed for a snap before the show and shared the look to her 2.2 million followers on Instagram. Rochelle has previously taken to the social media platform to reveal her This Morning outfits, and it seems that the brunette beauty is a huge fan of high street labels.
Several fans rushed to comment on the eye-catching dress with some saying she looked "stunning" and "beyond beautiful".