This Morning viewers were disappointed with the ITV daytime show for showzing a luxury holiday segment during the cost of living crisis.
After a Christmas break, Holly Willoughby and Phillip Schofield returned to our screens to provide fans with all the latest news.
Money Saving Expert founder Martin Lewis even returned as a regular guest to give out advice about all things personal finance.
He was available to answer concerned viewers' queries amid the cost of living crisis.
However, halfway through Tuesday's episode, fashion and travel writer Kat Farmer and wine expert Helen McGinn appeared in a segment filmed from a hot tub in Grindelwald, Switzerland.
They relaxed in the tub as they enjoyed endless wine and luxury snacks while they talked about all the activities available to do in the gorgeous village.
Phillip and Holly were jealous of the duo enjoying a relaxing holiday and many viewers were less than impressed.
"So after Martin Lewis giving out cost of living advice, there's a luxury trip to the Alps?", one user asked.
Another disappointed person wrote: "I'm really getting fed up with these sections where they send people to places of expense for free on a show to people who don't have 2 pennies to rub together!!!"
One said: "Please can you stop sending people abroad to live the life of luxury while we all just wallow in our poorness".
"They're in the Swiss Alps and I've gotta go and work in a factory until midnight," another viewer posted.
The show only recently received backlash when fans complained about the long break Phillip and Holly took over Christmas.
The duo - who have been presenting the ITV show together since 2009 - hosted a live edition of This Morning on December 9 2022 before going on holiday.
Josie Gibson, 37, and Andi Peters, 52, covered for them for four weeks, with Holly and Phil returning on January 9.
Fans were confused with how long they had off and took to social media to question it.
"B****y Hell! How many weeks do Phil and Holly need off!!!!! I love Josie though," one viewer complained.
"I swear Holly and Phil have not worked a week straight on This Morning for months," another echoed.
A third This Morning viewer tweeted: "Holly and Phil seem to have more time off than they do actually presenting. Wish I could have time off with my family like they seem to do."
*This Morning airs weekdays at 10am on ITV
* Follow Mirror Celebs on Snapchat, Instagram, Twitter and Facebook.
