This Morning viewers were shocked as they tuned into Monday's show and watched an interview with a woman who was scammed out of £10,000.
Angela Briscoe was conned out of her live savings by a scammer who was pretending to be her son Ed via WhatsApp.
Dubbed the 'Mum and Dad WhatsApp Scam', the procedure involves people pretending to be someone's child in order to catch their attention.
Explaining to hosts Phillip Schofield and Holly Willoughby about what happened while her son was away travelling in Mexico, Angele said: "It said, 'Hi mum' and I was at the office so I read it and it said, 'please change my mobile number to this one', so I immediately said I would do it. And then I said, 'is this Ed?' and I spoke to them in Spanish."
Phillip then interjected: "Because your son is called Ed, so you'd already then - in that case - you'd given them his name."
Angela replied: "Absolutely, so that was the first mistake I made, having given the name of my son.
"And straight away he said, 'yes I am Ed', so I carry on the conversation in Spanish and the person who was there spoke to me in Spanish so that was a real affirmation that it was my son.
"And from there he just asked me, 'please, please I am in a stress, I am very nervous, I have got to pay these bills and I need to pay them now'.
"I was at work and I said, 'can this wait?' and he said, 'no'," Angela continued as Holly asked: "Did you try and ring him?"
"Yes, I rang him, it was engaged but then he sent me a message saying, 'do not ring me because I am with one of the people I have to pay, so just pay'," she revealed.
Viewers tuning in were baffled by Angela's story and took to Twitter to comment with little sympathy.
One person posted: "#thismorning You rang him? But you didn’t call him, you called the scammer. This woman is so confusing. But she looks quite jovial about all this."
Another said: "These people who fall for scams.... phone the person to double check, it takes seconds! And him saying not to phone come on that just screams red flags! #thismorning."
A third viewer tweeted: "Already confused. Did she not think of phoning her son on the number she already had for him? Might have been an idea. #ThisMorning."
A fourth person added: "Oh come on. Another scammer. Have these people never heard of facetime. Why wouldn't she facetime her son and see what they hell is going on. #ThisMorning."
And another posted: "#ThisMorning Another scam victim!!!! None of my family are on WhatsApp!!! Did she not check with her son before hand? Ring him on a landline? And did he not sound like her son?"
This Morning airs weekdays at 10am on ITV and ITV Hub.
