Vernon Kay was forced to do some hasty backtracking on Tuesday's This Morning, after shocking the show's resident style guru Louise Roe with a scathing fashion dig.
As Phillip Schofield and Holly Willoughby continue their Easter break, ex Family Fortunes presenter Vernon is enjoying a stint as the ITV daytime programme's main host, alongside Josie Gibson. Many viewers have described them as a 'breath of fresh air,' largely thanks to the light hearted tone of their approach to the show and the on screen chemistry they share.
So it came as something of a surprise when usually mild-mannered Vernon was far from kind about a dress Louise was showing off as part of a fashion segment during Tuesday's episode. Louise, once a star on MTV series The City, held up a long white dress with floral print for viewers at home and Vernon and Josie to cast their eyes over. The dress, from Oasis, came with a price tag of £63.20, with Louise remarking: "I love it. It's very on trend."