Holly Willoughby and Phillip Schofield return for their first This Morning of the year today having beaten the BBC in the Christmas Day ratings.
The ITV duo pulled in 1.3million viewers for their festive show, easily smashing the 880,000 who tuned in to BBC1 at the same time, 10am to noon, for the Christmas Morning Service and Songs of Praise.
A source said: “The Christmas Day show has only been running since 2020 but it’s quickly built up a loyal following and the great viewing figures are testament to that.”