This Morning host Dermot O'Leary was forced to apologise on Monday morning's show after Ovie Soko swore live on air.
Love Island star Ovie, 31, made a guest appearance on the ITV daytime show to plug a new competition alongside Big Brother 's Kate Lawler, where the pair were filming at the seaside.
As Ovie and Kate, 42, ended their segment and went for a paddle in the freezing cold sea. Kate grabbed Ovie's hand as the pair ran into the shallow water.
"Come on geez let's go for a paddle," Kate said. And as the pair reached the water, Ovie could be heard saying: "Oh s**t".
The slip up was spotted by a number of viewers on Twitter as one wrote: "Ovie just swore on #thismorning didn’t he? Starting to miss when his silence was deafening lol".
While another wrote: "I was gonna tweet about Ovie’s legs being so far apart on that chair but did you all hear him say ‘s**t’ #ThisMorning".
"#ThisMorning Ovie did you just say a naughty word," a third asked.
And a fourth added: "Ovie saying ‘oh s**t’ on #ThisMorning is the highlight of my day".
As the show was handed back over to Alison Hammond and Dermot O'Leary presenter Dermot, 49, apologised for the language Ovie used.
He said: "Apologies for any fruity language you heard there from Ovie. "
Alison, 47, then made a dig at Dermot's earlier slip up as he called her a "b***h" live on air.
She said: "You can talk!"
Dermot quipped back with: "Yeah, there's a lot of that going around today."
Earlier in the show, Dermot turned the air blue as the conversation turned to an old appearance he made as they aired a throwback clip documenting Alison and Dermot's Big Brother careers.
As the clip of Dermot appeared, Alison could be heard saying: "You should so go back to a bald head, why don't you shave your head? Look how fit you look!"
"Call my wife now see if she'd like me to shave my head off," Dermott quipped. Alison then giggled and said: "I think it'll be a resounding 'no'. But how do you feel when you see yourself like that?"
Dermot responded: "Aww I had the most fun on that show!"
"So good at that show, really good," Alison said as Dermott asked: "Just that show?"
Alison joked: "Yes," sparking Dermott to laugh out loud, grab his glass of water and say: "Such a b***h," as he looked at the camera.
"Oop," Alison said. "Apologies for that language". While Dermot added: "Sorry!"
