This Morning host Dermot O'Leary was forced to apologise on Monday morning's show after Ovie Soko swore live on air.
Love Island star Ovie, 31, made a guest appearance on the ITV daytime show to plug a new competition alongside Big Brother 's Kate Lawler, where the pair were filming at the seaside.
As Ovie and Kate, 42, ended their segment and went for a paddle in the freezing cold sea. Kate grabbed Ovie's hand as the pair ran into the shallow water.