Alison Hammond looked gorgeous as she revealed her latest project away from TV.
Fans are used to seeing the TV presenter at the helm of This Morning on a Friday alongside Dermot O'Leary or heading off to surprise viewers for the ITV daytime show.
But Alison was flooded with support as she revealed that she'd be releasing her very own clothing collection.
The 46-year-old has teamed up with Manchester fashion brand In The Style, who also works with Stacey Solomon, Jacqueline Jossa, and Dani Dyer.
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Alison first started working the brand, founded by Adam Frisby, last year when they launched The People's Collection.
That collection was designed with help from In The Style's online followers and was modeled and launched by Alison.
But now she is going one step further with her own range.
"HERE WE GO BABS," Alison posted to her one million followers alongside a string of snaps teasing some of the dresses and other items int he collection.
"The Alison Hammond Collection with @inthestyle is launching on MONDAY at 7pm exclusively on the app!
"This drop is a curve exclusive collection, with pieces available in sizes 12-30 with options for petite and tall! Let me know which looks you’re loving!
"We’ve got some absolutely stunning pieces from floral and polka dot dresses, to colour block knitwear, to the ultimate shirt dresses - all in some absolutely gorgeous spring shades!"
She added: "I can’t wait to wear everything out and about."
Fellow This Morning star Vanessa Feltz was among the first to respond to the news, writing: "Fabulous feminine graceful beautiful clothes celebrating gorgeous women of all voluptuous shapes and sizes. Well done you!"
"Gorgeous," Dancing On Ice star Ria Hebden said.
And fans were quick to add their support and gush over Alison's stunning look for the photoshoot
@sugarcane_xx said: "An Amazing Collection Keep On Being Fabulous. And Thank You For Helping All The Curvaceous Ladies To Look Beautiful."
"This collection looks amazing," @sarahholmes7776 commented.
@charlottesfashionedit wrote: "Wow!! So gorgeous."
"Ohhh wow you look bloody amazing in it all !!! It’s all fabulous!" @keepingupwiththejoneses1966 shared.
@mrslgos27 added: " You look absolutely stunning!"
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